Why I did it

Ownership Mortgage had been around for years, but with a desire to expand across new US markets came a desire to revisit the brand and marketing strategy alongside the mission.

In just under 6 weeks, we created a series of logo and color palette options and tested them on a new site — ultimately landing with an iconic mark that feels ownable and cohesive with the new taglin .

After the site launch, we built a toolkit of marketing materials to help make the rollout that much smoother — premium flyers by Moo, custom Yeti tumblers, and templated onboarding and sales decks to help new hires thrive.