Why I did it

RIPE Wine Imports were looking to reimagine the user experience of their existing marketing platform to showcase their selections of family-owned, organic, and sustainably-grown wines from South America and Western Europe for restaurateurs across New York City.

I wireframed, validated, built, tested, and launched a new website for ripewi.com in just under 2 months, deploying a quick-loading and beautiful online directory of 100+ wine offerings, including the ability to be filtered by category — country, region, varietal, and label.